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The
Secret to Adwords Success
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It seems
at the moment that everybody is telling you that the easiest
and quickest way to make money online is with Google Adwords
and affiliate programs.
It sounds so easy. You join a program, get a link, choose a
couple of keywords, put up an ad and the money flows. Many
have tried and many have failed.
Don’t get me wrong, it’s possible to make money this way and
to be very successful. There are many people making $100’s
per day from their Adwords campaigns. But those that are
successful don’t follow the herd, they think for themselves.
As with all things in life the greater success is found on
the ‘road less traveled’ which means if you do what
everybody else is doing you will get the results that
everybody else is getting. And the fact is that everybody
else, or at least the majority, are trying maybe making a
little money, getting disheartened and moving on to
something else.
We need to be different.
So what does our average money maker do? First he goes to
Click Bank and visits the ‘Money & Employment’ category and
he selects one of the top 10 products. That is not bad
strategy but maybe we should be a little different if we
must sell in the making money online space then why don't we
find excellent products that aren't available on Click Bank.
A little but a bit of work at Google will uncover a number
of directories where we can find products to promote. Or
better still why not find out who the top names are in the
making money online space and search out their affiliate
programs. Yanik Silver, Marlon Sanders & John Reese all
operate their own affiliate programs & these guys also have
excellent materials that will help you to sell their
products.
But even better still we could target a totally different
market. There are millions of people spending millions of
dollars on things other than how to get rich products.
Checkout these links to see what people are searching on
this month.
http://www.google.com/press/zeitgeist.html
http://50.lycos.com/
http://buzz.yahoo.com/overall/
Once our Money Maker (MM) has selected the same product to
promote as everybody else he then chooses the same keywords
as everybody else to bid on at Google. He will type those
words into the Keyword tool at Overture or into Adwords
Analyzer. Then he will have a big list of the same keywords
as everybody else promoting that product.
Do you think there might be a little competition for these
keywords? You think those words might be expensive to bid
on? You betcha.
What we need to do is think a little differently whatever
market we choose there will be competition and if there is
no competition it probably means that nobody is spending in
this market. We need to think ‘outside of the box’. We need
to get inside the minds of the typical buyer of a product.
We need to think what related problems they may be having
what other things they will be searching for and we need to
create our own keyword list.
Finally MM writes one ad, that will show for all his
keywords. His ad describes the features of the product. We
on the other hand will write an ad highlighting the benefits
of the product. All those eyeballs will be attracted to our
‘sizzle, not the sausage’. We will include a call to action.
We will have multiple ad groups separated out into themes,
our ads will be relevant to the keywords in the group and we
will have two ads for each group so we can see what works
and what doesn’t. We will test, test & test some more.
Our success will be found on the road less traveled.
There is still plenty of room in the Adwords pool as long as
we are prepared to think for ourselves and not expect a free
ride.
About the author:
Darren Power is the author of The Money Seed your step by
step guide to making money online. You can pick up his free
ebooks at
www.themoneyseed.comFor further free resources related
to this article visit
www.themoneyseed.com/articlesby:
Darren
Power
Copyright 2004 Darren Power |
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